Film Marketing Insights

Expert strategies, distribution tips, and analytics guides to help your film succeed in the streaming era.

Smart Links for Films: What They Are and Why Every Filmmaker Needs One
FeaturedMarketing

Smart Links for Films: What They Are and Why Every Filmmaker Needs One

Discover what smart links are and how they revolutionize film marketing by providing a single, trackable link to all your streaming platforms.

8 min read

All Articles

AVOD vs TVOD vs SVOD vs FAST: Choosing the Right Distribution Model for Your Film
General

AVOD vs TVOD vs SVOD vs FAST: Choosing the Right Distribution Model for Your Film

Compare AVOD, TVOD, SVOD, and FAST streaming models to find the best distribution strategy for your independent film. Learn revenue expectations, pros and cons, and how to track performance across platforms.

5 min read
How to Promote an Independent Film Online (Step-by-Step Guide)
General

How to Promote an Independent Film Online (Step-by-Step Guide)

Learn proven strategies to promote your independent film online. This step-by-step guide covers social media, smart links, email marketing, and paid ads for indie filmmakers.

5 min read
Best Film Marketing Tools for Indie Filmmakers in 2026
General

Best Film Marketing Tools for Indie Filmmakers in 2026

Discover the best film marketing tools for indie filmmakers in 2026. Compare smart links, analytics platforms, email marketing, and social tools purpose-built for film promotion.

5 min read
The Ultimate Guide to Self-Distributing Your Film in 2026
General

The Ultimate Guide to Self-Distributing Your Film in 2026

Learn how to self-distribute your independent film in 2026. Explore platforms like Filmhub, Indie Rights, Quiver, and Bitmax, plus strategies for maximizing revenue without a traditional distributor.

5 min read
How Filmmakers Can Track Streaming Conversions Without Platform APIs
Analytics

How Filmmakers Can Track Streaming Conversions Without Platform APIs

Learn how to track streaming conversions and measure your film's marketing performance using pixel-based tracking without needing platform API access.

10 min read
What Is a Smart Link and How Does It Work for Films?
General

What Is a Smart Link and How Does It Work for Films?

Learn what smart links are and how they work for film marketing. Discover why filmmakers use smart links to track audience behavior and drive streaming platform clicks.

5 min read
Film Distribution Explained: From Upload to Audience
General

Film Distribution Explained: From Upload to Audience

Understand how film distribution works from upload to audience. Learn the complete process of getting your indie film onto streaming platforms and into viewers' homes.

5 min read
Film Deliverables Explained: What Distributors Actually Require in 2026
General

Film Deliverables Explained: What Distributors Actually Require in 2026

Complete guide to film deliverables for distribution. Learn exactly what video, audio, artwork, and documentation distributors and streaming platforms require for your independent film.

5 min read
Film Marketing Analytics: What Metrics Actually Matter
Analytics

Film Marketing Analytics: What Metrics Actually Matter

Cut through the noise and focus on the film marketing metrics that actually drive results. Learn which KPIs matter for filmmakers and how to track them.

9 min read
How to Track Where Your Film Audience Comes From
General

How to Track Where Your Film Audience Comes From

Learn how to track where your film audience comes from using analytics, pixels, and smart links. Understand your viewers' journey from discovery to streaming platform.

5 min read
Best Streaming Platforms for Independent Films in 2026
General

Best Streaming Platforms for Independent Films in 2026

Discover the best streaming platforms for independent films in 2026. Compare SVOD, AVOD, and FAST channels to find where your indie film can reach audiences and generate revenue.

5 min read
Film Marketing Funnel: From Trailer Views to Streams
General

Film Marketing Funnel: From Trailer Views to Streams

Learn how to build a film marketing funnel that converts trailer views into streaming platform clicks. Understand awareness, consideration, and conversion stages for film promotion.

5 min read
How Independent Films Are Financed in 2026: Complete Funding Guide
General

How Independent Films Are Financed in 2026: Complete Funding Guide

Explore every funding source for independent filmmakers in 2026. Learn about equity investment, grants, tax incentives, pre-sales, crowdfunding, and emerging financing models.

5 min read
How to Promote Your Film Across Multiple Streaming Platforms
Distribution

How to Promote Your Film Across Multiple Streaming Platforms

Learn effective strategies for promoting your film across Netflix, Amazon, Apple TV, Tubi, and other streaming platforms with a unified marketing approach.

11 min read
How Much Does Film Marketing Cost? A Complete Budget Guide
General

How Much Does Film Marketing Cost? A Complete Budget Guide

Learn how much film marketing costs for independent films. Get realistic budget breakdowns for social media, paid ads, PR, and smart link tools to promote your movie effectively.

5 min read
Common Questions Filmmakers Ask Before Releasing a Film
General

Common Questions Filmmakers Ask Before Releasing a Film

Get answers to the most common questions filmmakers ask before releasing a film. From distribution timing to marketing priorities, prepare for a successful film launch.

5 min read
Retargeting Film Audiences with Facebook, Google, and TikTok Pixels
Advertising

Retargeting Film Audiences with Facebook, Google, and TikTok Pixels

Master retargeting for film marketing using Facebook, Google, and TikTok pixels. Learn to build audiences and convert interested viewers into watchers.

12 min read
The State of Theatrical Distribution for Indie Films in 2026
General

The State of Theatrical Distribution for Indie Films in 2026

Explore theatrical distribution options for independent films in 2026. Learn about limited releases, event cinema, hybrid models, and how to track demand by city for strategic theatrical planning.

5 min read
How Filmmakers Can Build an Audience Before Release
General

How Filmmakers Can Build an Audience Before Release

Learn how to build an audience for your film before release. Discover pre-release marketing strategies, email list building, and community engagement tactics for filmmakers.

5 min read
The Ultimate Film Release Marketing Checklist
Marketing

The Ultimate Film Release Marketing Checklist

A comprehensive checklist for marketing your film release, from pre-launch preparation to post-release optimization. Never miss a critical marketing step.

14 min read
Why Every Indie Film Needs a Dedicated Landing Page
Marketing

Why Every Indie Film Needs a Dedicated Landing Page

Discover why dedicated landing pages convert better than social media links for film marketing and how to create one that drives viewers to watch.

8 min read
Indie Filmmaking in 2026: Trends, Tools, and Strategies for Success
General

Indie Filmmaking in 2026: Trends, Tools, and Strategies for Success

Discover the trends shaping independent filmmaking in 2026. Explore new technologies, distribution models, and strategies for building a sustainable career as an indie filmmaker.

5 min read
How to Measure ROI on Film Marketing Campaigns
Analytics

How to Measure ROI on Film Marketing Campaigns

Learn how to calculate and optimize return on investment for your film marketing campaigns with practical formulas and tracking strategies.

10 min read
Traditional Film Distribution vs Self Distribution: Which Path Is Right for Your Film?
General

Traditional Film Distribution vs Self Distribution: Which Path Is Right for Your Film?

Compare traditional film distribution deals with self-distribution. Understand minimum guarantees, distribution contracts, revenue control, and data ownership to make the right choice for your independent film.

5 min read
Common Film Marketing Mistakes (and How to Avoid Them)
Marketing

Common Film Marketing Mistakes (and How to Avoid Them)

Learn from the most common film marketing mistakes independent filmmakers make and discover practical strategies to avoid them in your campaigns.

9 min read
How to Run Paid Ads for Films on Facebook, Google, and TikTok
General

How to Run Paid Ads for Films on Facebook, Google, and TikTok

Master paid advertising for your independent film. Learn Facebook, Google, and TikTok ad strategies, funnels, retargeting setup, and budgeting for effective film marketing campaigns.

5 min read
SAG-AFTRA, DGA, and WGA Rates Explained for 2026: A Filmmaker's Guide
General

SAG-AFTRA, DGA, and WGA Rates Explained for 2026: A Filmmaker's Guide

Understand 2026 union rates for SAG-AFTRA, DGA, and WGA productions. Learn about low budget agreements, guild minimums, and how union requirements affect your independent film budget.

5 min read
Smart Links vs Traditional Film Promo Links: What Works Better?
Marketing

Smart Links vs Traditional Film Promo Links: What Works Better?

Compare smart links to traditional direct platform links for film promotion. Discover which approach drives more viewers and better marketing results.

7 min read
How to Build a Sustainable Career as an Indie Filmmaker
General

How to Build a Sustainable Career as an Indie Filmmaker

Learn strategies for building a long-term career as an independent filmmaker. Discover how to own audience data, create repeat releases, develop your brand, and build sustainable income streams.

5 min read

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