Ad Spend Estimator
Estimate the budget needed to reach your target audience. Pick a platform, set your audience size and campaign goals, and get projected spend, impressions, and clicks.
Campaign Parameters
Total people in your target demographic
% of audience you expect to reach
Times each person sees your ad
Typical CPM & CTR by platform
- • TikTok: $5 CPM, ~1.5% CTR (cheapest, high engagement)
- • Facebook/IG: $8 CPM, ~1.2% CTR (versatile targeting)
- • YouTube: $10 CPM, ~0.8% CTR (video-first)
- • Google Search: $25 CPM, ~3% CTR (high intent)
Estimated Ad Spend
$1,440.00
on Facebook/Instagram Ads
Impressions
180,000
People Reached
60,000
Est. Clicks
2,160
Cost Per Click
$0.67
Campaign Summary
PlatformFacebook/Instagram Ads
CPM$8.00
Expected CTR1.2%
Frequency3x per person
Pro tip: Start with 60% reach and 3x frequency for awareness campaigns. For retargeting, increase frequency to 5–7x with a smaller, warmed-up audience.
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