Film Marketing ROI Calculator
Estimate the return on your film marketing campaigns. Enter your ad spend and expected performance metrics to see projected revenue, ROI, and cost per acquisition.
Campaign Inputs
Percentage of landing page visitors who click through to a streaming platform
Tip: Typical ranges for film marketing
- • CPM: $5–$15 (social) / $15–$40 (display)
- • Ad CTR: 0.5%–2% (social) / 0.1%–0.5% (display)
- • Smart Link CTR: 10%–20% (Filmcane average: 13%)
- • Conversion Rate: 1%–5% (depends on platform & audience)
Projected ROI
-95.7%
You lose $0.96 per $1 spent
Est. Revenue
$212.85
Cost Per View
$117.22
Campaign Funnel
Impressions625,000
Ad Clicks9,375
Smart Link Views9,375
Platform Clicks1,219
Conversions43
Cost Per Click (CPC)
$0.53
Track every step of your funnel
Filmcane smart links automatically track impressions → clicks → platform redirects → conversions. No spreadsheets required.
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