Color Grading
Definition
The post-production process of adjusting and enhancing the color, contrast, and tone of a film to achieve a consistent visual style. Color grading happens after editing and is distinct from color correction (which fixes exposure and white balance issues). A colorist uses software like DaVinci Resolve to create the film's look, which can range from naturalistic to highly stylized. Most streaming platforms require color grading in Rec. 709 or HDR standards.
Example
A horror film is color graded with desaturated greens and deep shadows to create a cold, unsettling atmosphere. The colorist works for 5 days at $1,500/day to achieve the director's intended look.
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