Marketing
Press Kit
Definition
A collection of promotional materials provided to journalists, bloggers, and influencers to support coverage of your film. A standard press kit includes a synopsis, director's statement, cast and crew bios, production notes, high-resolution stills, poster art, and a trailer link. A well-prepared press kit increases your chances of getting media coverage.
Example
When pitching your film to IndieWire, you send a link to your digital press kit containing the trailer, 5 production stills, and a director's statement.
Related Terms
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