Marketing
Press Release
Definition
A formal written announcement sent to journalists and media outlets to generate coverage for your film. A film press release typically includes a headline, synopsis, key facts (cast, director, release date), festival selections or awards, and contact information. Press releases are most effective when sent to targeted journalists who already cover your genre or the platforms where your film is available.
Example
You email a press release to 20 horror film journalists announcing your film's October 13th release on Shudder, including a trailer link and screener access details.
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