Marketing
ROAS
Definition
Return on Ad Spend. A metric that measures how much revenue you generate for every dollar spent on advertising. ROAS is calculated by dividing total revenue by ad spend. A ROAS of 2.0x means you earn $2 for every $1 spent. For film marketing, ROAS can be difficult to measure because viewers may watch on a platform weeks after clicking your link.
Example
If you spend $3,000 on ads and those campaigns generate $6,000 in rental revenue, your ROAS is 2.0x.
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