Marketing
Conversion Rate
Definition
The percentage of people who complete a desired action after clicking through to your smart link or landing page. In film marketing, a conversion might mean renting the film, starting a subscription, or clicking through to a streaming platform. Conversion rates vary widely by genre, audience, and platform.
Example
If 100 people click through to your Apple TV link and 4 of them actually rent the film, your conversion rate is 4%.
Related Terms
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