Marketing
CTR
Definition
Click-Through Rate. The percentage of people who click on your ad or link after seeing it. CTR is calculated by dividing clicks by impressions and multiplying by 100. A higher CTR means your creative is resonating with your audience. For film marketing, a smart link CTR of 10% or higher is considered strong.
Example
If your Facebook ad is shown 10,000 times and 150 people click through to your smart link, your CTR is 1.5%.
Related Terms
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