Content Marketing
Definition
A marketing strategy focused on creating and distributing valuable content to attract and engage an audience. For filmmakers, content marketing includes behind-the-scenes videos, blog posts about the production process, podcast appearances, and social media updates. Unlike traditional advertising, content marketing builds an audience over time rather than driving immediate transactions. It is especially effective for documentaries and niche films.
Example
During production, you post weekly behind-the-scenes videos on YouTube and write blog posts about your casting process. By the time the film is released, you have 5,000 YouTube subscribers and 2,000 email subscribers who are invested in the project.
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