Organic Reach
Definition
The number of people who see your content without paid promotion. Organic reach comes from social media followers, email subscribers, search engine traffic, and word of mouth. Organic reach has declined significantly on platforms like Facebook and Instagram, making it harder for indie films to get noticed without ad spend. Building an email list and optimizing for search are the most reliable ways to maintain organic reach.
Example
Your Instagram post about your film's release reaches 800 followers organically. To expand beyond that, you boost the post with $100 in paid ads, reaching an additional 12,000 users.
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