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Marketing

Smart Link

Definition

A single branded URL that directs viewers to a landing page showing your film's poster, description, and all available streaming platforms. Smart links centralize your marketing efforts by giving you one link to share across social media, ads, and email. They also track analytics like views, clicks, geographic data, and referral sources.

Example

Instead of sharing separate links to Apple TV, Amazon, and Tubi in your Instagram bio, you share one Filmcane smart link that lets each viewer pick their preferred platform.

Related Terms

Read our in-depth guide: smart links for films

Put this into practice

Filmcane helps you manage your distribution across AVOD, SVOD, TVOD, and FAST platforms with smart links, pixel tracking, and analytics. Create your first smart link free.

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