Marketing
Frequency
Definition
The average number of times each person in your audience sees your ad. Frequency is calculated by dividing impressions by reach. A frequency of 3 to 5 is generally effective for film marketing, meaning each person sees your trailer or poster 3 to 5 times. Frequencies above 7 to 10 can lead to ad fatigue, where viewers start ignoring or being annoyed by your ads.
Example
If your campaign generates 100,000 impressions and reaches 25,000 unique users, your frequency is 4.0, meaning each person saw your ad an average of 4 times.
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