Marketing
Lookalike Audience
Definition
An advertising targeting option that finds new people who share characteristics with your existing audience. Platforms like Meta and Google analyze your current followers or website visitors and find users with similar demographics, interests, and behaviors. Lookalike audiences help you reach new viewers likely to be interested in your film.
Example
You upload your email list of 500 supporters to Facebook, which creates a lookalike audience of 50,000 users with similar profiles for your ad campaign.
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