Marketing
Pixel Tracking
Definition
A method of measuring user behavior on a website using small pieces of code called pixels. Platforms like Meta (Facebook), Google Ads, and TikTok provide pixels that track events like page views, clicks, and conversions. By installing pixels on your smart link, you can measure which ad campaigns drive the most platform clicks.
Example
When a viewer clicks your Facebook ad, lands on your smart link, and then clicks through to Amazon Prime, the Meta Pixel records this as a conversion event.
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