Marketing
Paid Social
Definition
Advertising on social media platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. Paid social allows filmmakers to target specific audiences by interests, demographics, and behaviors. For indie films, paid social is often the most cost-effective way to reach niche audiences. A typical indie film campaign might spend $2,000 to $10,000 across 2 to 3 platforms over a 4 to 8 week window.
Example
You spend $3,000 on TikTok ads targeting users aged 18 to 34 who follow horror film accounts, driving 8,000 clicks to your smart link at $0.38 per click.
Related Terms
Put this into practice
Filmcane helps you manage your distribution across AVOD, SVOD, TVOD, and FAST platforms with smart links, pixel tracking, and analytics. Create your first smart link free.
Get Started Free