Marketing
UTM Parameters
Definition
Tracking tags added to a URL to identify the source, medium, and campaign that drove traffic to your site. UTM parameters help you understand which marketing efforts are working. A URL with UTMs might look like filmcane.com/link/your-film?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_release.
Example
By adding utm_source=tiktok to your smart link, you can see exactly how many views and clicks came from your TikTok campaign versus your Facebook campaign.
Related Terms
Put this into practice
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