Influencer Marketing
Definition
A promotional strategy where filmmakers partner with social media creators to reach their followers. For indie films, micro-influencers (10,000 to 100,000 followers) in niche communities like horror, anime, or documentary often deliver better ROI than larger creators. Compensation can be flat fee, revenue share, or free screening access. Always track influencer-driven traffic with UTM parameters.
Example
A horror film partners with three TikTok creators who each have 50,000 followers in the horror niche. Each creator posts a 60-second reaction video with a tracked smart link, driving 2,000 clicks and 150 Tubi views.
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