Marketing
Landing Page
Definition
A standalone web page designed to convert visitors into viewers or subscribers. In film marketing, a smart link functions as a landing page, showing your poster, trailer, synopsis, and platform options. A good landing page has a single clear goal, minimal distractions, and a prominent call to action. Landing pages with film posters and trailers convert better than plain text links.
Example
A Filmcane smart link serves as your landing page: visitors see the poster, watch the trailer, and choose from Apple TV, Amazon, and Tubi buttons, all tracked with analytics.
Related Terms
Put this into practice
Filmcane helps you manage your distribution across AVOD, SVOD, TVOD, and FAST platforms with smart links, pixel tracking, and analytics. Create your first smart link free.
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